Music Production

Radio broadcast is one of the most penetrating media. Radio is the best companion while you are doing housework, office duties, relaxing, or driving your vehicle. This media outlet is also suitable to make money, get fame, or just have fun and make hundreds of new friends. Though there are many ways through which you can start a radio career, here I will explain to you the shortcut that will allow you to be on the air in a couple of weeks: How to Become a Radio Producer.

Something to Communicate with Passion

One thing that characterizes successful radio personalities is their passion for the job or hobby. They love talking to people, entertaining others, or just keeping them informed.

Before you even consider having a radio production, you need to have something that is of common interest to a vast audience and will help you make a connection with them.

The Production Profile

Now that you have something to communicate, there are many things you need to define. The next step is to sit down and plan your radio show production. Define the following topics:

1. Target Audience: Define whom you want to reach with your production.

2. Frequency: Once Daily, more than once daily, weekly, or more than once a week.

3. Length: How long will each broadcast be? Half an hour, one hour, two, etc

4. Genre: Musical, News and Information, Talk Show, Specialized Topic Production…

5. Format: News reports with a news anchor, interactive news talk and comments, interactive humor talk show, musical with a DJ animation, Interview or presentation of a topic with a single host and no interaction? You decide.

6. Appeal: Whatever format you choose, you need to make sure that the product is going to be appealing to your target audience.

7. The brand name: The name has to be catchy, easy to pronounce and remember for even the least educated portion of your audience. Be creative.

The Channel

Once you located the station and hours available, start making a budget including all the costs associated to the production:

1. Weekly airtime rental.

2. Music albums, if it is going to be a musical.

3. Transportation.

4. Personnel, if any.

5. Background music theme.

6. Any other miscellaneous expenses.

Now, you need to find sponsors to whom you can sell advertising spots that can help you offset the costs of the production and make some benefit for you.

Pre-Production and On-the-Air

Finally, you need to organize the product you are going to present on the air. This is what you need:

1. A bumper: Have a professional voiceover talent. Do not be cheap on this, since this will be the image of your program. You should have one for the identification and another for commercial breaks.

2. A theme: Buy a library theme on the Internet or get a software that allow you to produce your own music and sound effects, according to your program genre, a dynamic rhythm that can keep the audience active.

3. The content: You need to write a sketch with the content you are going to bring to your audience so you can be organized in your presentation.

4. Before you rent the air space and go on the air, rent a studio or make your own home recording studio and record a pilot of your first program. If you have no broadcast communication training, when you listen to it you probably will find out that you need some help, probably from a voice coach that can help you communicate your message more effectively.

In order to be an effective radio producer you will need your own recording studio. Here is a good way to start. Click the following link to start your own home recording studio that will allow you to record commercials and make your own music beats and sound effects. http://universemultimedia.blogspot.com/2009/10/communicate-effectively-on-radio.html. Copyright @ Pedro Sabino 2009

PAUL VELARDI AUDIO PRODUCTION SAMPLE

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